Valliyan by Nitya Arora: un nome da ricordare
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NItya Arora
La designer di Mumbai, Nitya Arora, sta guadagnando l’attenzione del panorama internazionale per l’utilizzo in gioielleria di materiali insoliti come l’acrilico e l’ottone combinati con pietre semipreziose. Da Nicki Minaj a Kim Kardashian a Priyanka Chopra Jonas a Katy Perry, a Hollywood non si parla d’altro!
Katy Perry indossa Valliyan
Nitiya Arora attribuisce la creazione della sua linea di gioielli massimalisti di grande successo alla monotonia.
Kim Kardashian West indossa un anello Valliyan
“Dopo essermi diplomata alla Parsons School of Design [con una laurea in tecnica mista], la mia cratività aveva aveva bisogno di prendere una forma definita e di trovare una direzione precisa”, dice. Era fondamentale quindi che nel 2008, quando ha lanciato il suo marchio, i suoi pezzi offrissero “un’alternativa fresca e giovane al classico gioiello che domina i mercati dell’India“.
I progetti di Valliyan, che rappresentano un incrocio perfetto tra la tradizione indiana e l’estetica internazionale, si concretizzano in pietre kundan di grandi dimensioni, acrilici tagliati al laser in chunky design, motivi in diversi colori e texture e riflettono l’amore per il viaggio di Nitya Arora.
Sebbene la sua ispirazione provenga dal girare il mondo, il cuore del suo marchio si trova vicino a casa. Cresciuta a South Mumbai, è stata influenzata dall’Art Deco nelle strade di “Bombay”. La musa ispiratrice di Valliyan fu sua nonna, e i suoi sari di chiffon, i delicati bangles e il classico Punjabi balliyan [orecchini in inglese; la parola successivamente utilizzata nel nome del marchio].
Valliyan significa più che una marca di gioielli, Nitya Arora vuole indurre le persone a riflettere ma anche a sostenere un’idea. E la collezione organic di Valliyan la aiuta a farlo.
Nitya Arora -Organic Collection
Cento per cento naturale, include collane e orecchini unici, fatti di ottone e canna, che sono meticolosamente realizzati a mano dagli artigiani locali di Mumbai. “Sono gioielli fatti con un’anima e con un sentimento autentico come nessun altro“.
Name To Know: Valliyan by Nitya Arora
What you need to know about this trending, Hollywood-approved demi-fine jewellery designer
Mumbai-based designer Nitya Arora is gaining attention for using unusual materials—think acrylic and brass combined with semi-precious stones—in jewellery. From Nicki Minaj and Kim Kardashian to Priyanka Chopra Jonas and Katy Perry, Arora’s brand is the talk of the town.
Arora attributes her hugely successful line of maximalist jewellery to boredom. “After graduating from Parsons School of Design [with a degree in mixed media], my creative juices were flowing and I needed to channel them into something,” she says. It was only fitting then that in 2008 when she launched her brand, her pieces offered “a refreshing alternative to the precious jewellery dominating markets of India”. Valliyan’s designs, which are at the intersection of Indian tradition and international aesthetic, offer oversized kundanstones, laser-cut acrylic in chunky designs, motifs in different colours and texture—and reflect Arora’s love for travel.
Though her inspiration comes from globetrotting the world, the heart of her brand lies closer to home. Growing up in South Mumbai, Arora was exposed to her first influences through the Art Deco architectural styles in the streets of “Bombay”. She found the muse of Valliyan in her grandmother, and her chiffon sarees, delicate bangles, and classic Punjabi balliyan[earrings in English; the word later translated into the brand name].
With a vision for her label to mean more than a jewellery brand, she wants to provoke people to think and stand for something. And Valliyan’s organic collection helps her achieve that. Hundred percent natural, it includes one-of-a-kind, beautiful necklaces and earrings made from brass and cane, which are meticulously handcrafted by Mumbai’s local craftsmen and artisans. “It is jewellery with a soul and excitement about it like no other,” says Arora.[/vc_column_text][/vc_column][/vc_row]
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