“Real luxury is the freedom to choose without sacrificing quality”. Jesper Nielsen, founder and CEO of Engless Jewellery, is certain that women know exactly what choices to make to interpret their own style, and they should do so. In 2000, Pandora was a small company and it has turned into a brand where turnover has surpassed a billion dollars. After six years of success it was back to the drawing board to launch a new idea, Endless; the first point of sale opened in Germany and 12 months later there were 3,000 in 20 countries.
It’s not surprising that a jeweler in Milan like Cusi di Corso Monforte dedicates an entire window to Endless during the end-of-year holidays. Rinaldo and Floriana Cusi believe that tradition and contemporary get along quite well together.