A teaser launched in August and some intriguing black and white frames, the new Sicily Love Boccadamo campaign has finally aired alongside the new autumn/winter 2014 collection.
A retro-style short film takes a peek at the intimate secrecy of a small, southern town, giving a true look at life in the Mediterranean.Guarded by the harmony and passion of a simple life in the suburbs, the Boccadamo brand values and style are embodied in her: a woman of inevitable Italian allure, admired and yearned for by all, a virtuous example and object of desire. The new Boccadamo campaign is set on the streets of a small, provincial town between genuine natural beauty and tradition animating the streets, penetrating even into the most simple, everyday gesture.
The elderly gather to read the front pages and their conversations are soaked with memories; a delivery boy inside the barber shop or the screams of children playing as they innocently crowd into the main square and mix with people just leaving church. Lively, captivating scenes where jewelry from the autumn/winter 2014 collection expresses the highest essence when worn by the new, inspirational muse. A small world enclosed within the alleyways, old houses and flowering gardens, rotating around the appeal of this mysterious woman, strolling in solitude amongst admirers who are enchanted by her irresistible charm and shy greetings; a moment not to be missed for the townsmen. Everyone is waiting to gaze at the grace and glimmer of her jewelry, a natural attractiveness, the sincere expression of a southern woman who makes the spirit behind the creation of the new Boccadamo collection real and carries its glamour through to the next season.