JEWELLERY AND FASHION: CREATING MORE VALUE MEANS UNITING IDEAS AND PROJECTS
There are themes that recur with regularity in the jewellery industry. The partnership between fashion and jewellery is a timeless classic. From the words of a man at home in both worlds, it would seem that surpassing certain definitions is now an obligatory course. “What is fashion? What is jewellery?”
Is it pointless to wonder? There’s an elasticity that you acquire, above all by expanding your horizons in the world, according to Beppe Angiolini. Honorary President of the Italian Chamber of Buyers, an eclectic career in the fashion world, including manufacturing, retail and creative design, and always travelling, Giuseppe Angiolini, known in Arezzo as “Beppe Sugar” from the name of his chain of stores, is also the artistic director with OroArezzo.
Your activity began back in the 1980s. What qualities do you feel are necessary today in order to succeed in the fashion industry?
Taste, refinement and love of art and design are the key ingredients for any new project. Studying helps, because you have to respond quickly to the changes that are happening.
Where do you find the inspiration to constantly create new projects in the fields of communications, social participation and art?
The source of most of my inspiration is a combination of elegance, Italian good taste and the wealth of ideas I pick up during my numerous travels. I move around a lot for business and pleasure and it’s essential for me to be receptive to all the stimuli offered by the environments of countries near and far.
Jewellery and fashion: do these two worlds have something in common?
The world of jewellery cannot be separated from the world of fashion and accessories; fashion is Made in Italy and has a role of primary importance. For the jewellery sector it is an opportunity, a partnership that can be valuable: all the most important fashion, gold jewellery and accessories companies are here. So why shouldn’t they connect ideas and projects?
You still collaborate with OroArezzo. In what way have you sought to enhance their content? My collaboration with OroArezzo is very significant. To be the art director of exhibition spaces that host the most creative Italian jewellery and display it to the whole world is a large responsibility.
Has easy has it been to apply the languages and codes of fashion to the jewellery world of the Arezzo salons?
It’s completely normal for me to embark on new adventures every time. Meeting a challenge, such as the jewellery salons in Arezzo, is not easy. I tried to give our increasingly international ‘stage’ a new perspective, almost a new theatricality, both at the fair and elsewhere. I think I did it with style and glamour.
A concrete example is the success of the various editions of Gold Night, staged in the historic centre of Arezzo with the cooperation of all the institutional figures of our city.
Does any city particularly stand out?
New York, which I always find to be a lively melting pot that gives me wonderful feelings and inspirations.